Making The Most Of Investment Conferences

 

Conferences are excellent opportunities to exchange ideas and build network. When we talk specifically about investor/investment conference, they allow you to share your part of the story to prospective investors. During such virtual investorconferences, you will connect with several investors who have come to invest in potential companies. You need to pitch in the right way and get funded to expand and scale your business operations.

You can be setting up meeting one-on-one or you may be presenting your project to a small group, irrespective of the chosen platform, it is important to tailor your presentation in the best possible way. Here are some helpful tips that will increase your exposure and create an impact.

To begin with, you need to know whether you should actually take part in the conference. Not all conferences would give you the leverage to showcase your product or project. There will be times when you are going to be a dormant participant. In case you are in an industry where you need the support of buy-side investors, you ought to take part in conferences at least five to six times a year. This would build a corporate story line over a period of time in the mind of the investor. This will allow you to stay relevant in their mind and they will at least consider you when they are looking for places to invest.

Furthermore, you should know the value of the fireside chat. Buy-side investors, for most occasions, would prefer for the fireside chat format. This means the research analysts who are taking part in the event would ask rapid questions to the management team of the participating companies. The questions would mostly emphasize on the biggest challenges, development issues, and project management skills of the company. There can be many more different types of questions that may be asked, so you need to be fully prepared for the same.

Last, but not the least, you need to manage one-on-one schedule. You must carefully review these schedules along with submitting the name of the investors you would love to connect with. That said, be aware of the one-on-ones that can turn into three-on-ones. This would mean engaging with investors who are inclined to very different strategy than yours and also the time horizon would be quite different.